samrokk


Design Brief for Eat Your Yard
November 30, 2011, 5:16 am
Filed under: projects process/other

Book Concept: Use of selective color. Modern. Sort of from a photographers point of view. Focus on shapes on color.

Elements (text elements): Provided, added channel typeface for headers.

Photographs: Provided, Edited by moi.

Market (target market/secondary market): Women late 20’s to late 50’s. Photography students, nature lovers, and/or both. Also interested in shape and form.

Competition: David Perry photographer on gardens, blog. Use of an extensive color palette opposite of using the selective color palette.

Design Challenge/visual tone: To create visual appeal, as well as, flowing readable text in our spreads. Also I want to keep it simple!

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